BuyerFirst Real Estate & Lending — California Statewide

You produce.
It should compound.

"If the business feels harder than your production level justifies — inconsistent, unsupported, or not compounding the way it should — I built this for exactly that."

— De Wilmore, Designated Broker & CEO
Two Ways In

Whether you sell homes or originate loans — or both.

BuyerFirst was built for producers who've outgrown the environment they're in. Two doors, one platform.

For Real Estate Agents

Build a business, not just close deals

Real broker support that actually picks up. A daily coaching workspace that names your next move. And a lending arm that makes you a one-stop shop for every buyer — instead of handing that revenue to a stranger. If you've plateaued somewhere that treats you like a number, there's a better structure.

Take the evaluation →
For Loan Officers

Get handed buyers, not an empty desk

Most shops hand you a license and say "go find business." We hand you buyers — consumer mortgage leads routed to our originators, with Rocket Pro TPO and UWM handling the back office. You do what you're actually good at: closing. The pipeline exists before you arrive.

Talk to De →
2licenses,
one producer
The BuyerFirst Model

The only structure where one client can pay you twice.

When you carry both a real estate license and an MLO endorsement, you represent the buyer on the home and originate their loan — two income streams from one relationship. Nothing else in the market is built around this. If you're licensed in real estate, De can teach you the mortgage pathway himself — it's his background.

Why BuyerFirst

Real estate and lending, finally on the same team.

Two active wholesale relationships — UWM and Rocket Pro TPO — managed in-house. One platform, complete transaction capability from first contact through closing.

One roof, two income streams

Agents refer buyers to an in-house lending arm instead of losing that revenue. Originators work buyers the brokerage already generates. Everyone's incentives point the same direction.

Two wholesale relationships

Rocket Pro TPO and UWM mean you shop pricing for every client instead of being captive to one lender — competitive rates and a back office that isn't yours to run.

A model that develops you

A daily coaching workspace, transparent compensation disclosed up front, and a real path to production at every level — from consistent mid-producers to high-volume closers.

Know Where You Stand

Find out where your business stands — before deciding anything.

Six core pillars. Four performance stages. A personalized action plan that's yours regardless of what you decide next. Free, about 12 minutes, and no automatic sales call.

Begin My Evaluation →

The first conversation is with De Wilmore — not a recruiter.

Prefer to talk first? Book a call with De →