BuyerFirst
A California brokerage, built differently

Agents build real businesses. Originators get handed buyers.

BuyerFirst unites real estate and lending on one platform — with in-house financing, real coaching, and a model where dual-licensed producers earn on both sides of every deal.

Two ways in

Whether you sell homes or originate loans — or both

BuyerFirst was built for producers who've outgrown the environment they're in. Two doors, one platform.

For real estate agents

Build a business, not just close deals

Real broker support, coaching that names your next move, and an in-house lending arm that makes you a one-stop shop for every buyer — instead of handing that revenue to a stranger.

Take the evaluation →
For loan officers

Get handed buyers, not an empty desk

Most shops hand you a license and say "go find business." We hand you buyers — consumer mortgage leads routed to our originators, with Rocket Pro TPO and UWM handling the back office. You just close.

Talk to De →
2licenses,
one producer
The BuyerFirst model

The only structure where one client can pay you twice

When you carry both a real estate license and an MLO endorsement, you represent the buyer on the home and originate their loan — two income streams from one relationship. If you're licensed in real estate, De can teach you the mortgage pathway himself.

Why BuyerFirst

Real estate and lending, finally on the same team

One roof, two income streams

Agents refer buyers to an in-house lending arm instead of losing that revenue. Originators work buyers the brokerage already generates. Everyone's incentives point the same way.

Two wholesale relationships

Rocket Pro TPO and UWM mean you shop pricing for every client instead of being captive to one lender — competitive rates and a back office that isn't yours to run.

A model that develops you

Coaching, transparent compensation disclosed up front, and a real path to production at every level — from consistent mid-producers to high-volume closers.

Know where you stand

Find out where your business stands — before deciding anything

Six core pillars. Four performance stages. A personalized action plan that's yours regardless of what you decide next. Free, about 12 minutes, no automatic sales call.

Begin My Evaluation →

The first conversation is with De Wilmore — not a recruiter.